Frailloop is Gavins trading name. It is based on the idea that the world is held together by complex, interlinked ecosystems and the Human Race should take care how it uses and abuses them. One weak link or a frail loop, can cause catastrophic failure. Gavin uses as much recycled material as he can. Sometimes that is not possible, however steel is easily recycled and 'new' metal contains recycled elements. (Exact amounts vary depending on expected use).