My vision is to create a personalised product with a visual connection for the customer. This could be in the form of seeing your own pet, relative or friend within one of my designs, by the action or expression they are portraying. It’s fantastic to see customers purchasing products where they have a particular recipient in mind because of the association they can instantly visualise. I also enjoy working on custom designs, whether this is by personalisation of a current design or a completely new design, such as a newborn nursery print. I love to create a product that can feel like a creative alternative to a memorable photograph that the recipient can treasure. The environment also plays a large part in the development of my products, therefore everything is printed onto recycled and sustainable materials and uses plastic free/ reused packaging.