The vision for my illustrations is to create a personal connection to the customer, whether that’s nostalgia or sentiment. This could be in the form of seeing a friend, relative or even your pet within one of my designs. It’s fantastic to see customers purchasing artwork, because they instantly know who the recipient will be. I also adore working on custom designs, whether this is by personalising a current design or a brand new illustration, such as a family portrait. I love to design creative alternatives to memorable photographs that can be treasured.
My mission is to minimise waste as much as possible. The environment plays a large part in the development of my products, therefore everything is printed onto recycled and sustainable materials and uses plastic free and reused packaging. Even a large proportion of my props and display items are repurposed or upcycled items.