The vision I have for my work is to create designs which mirror a personal story for my customer. I take delight in seeing people’s reaction to a piece which triggers a nostalgic or sentimental response. This could be them setting off on an adventure with their dog, or simply taking a nap in their favourite armchair with their beloved cat! It’s fantastic to see customers purchasing products where they also have a particular recipient in mind, as they instantly associate them within an illustration.

I strive to illustrate designs that can feel like a creative alternative to a photograph. This is portrayed through pet portraits, but more recently, featuring a whole family.

My mission is to be environmental conscious, whilst creating long lasting products. Therefore, all products are printed onto recycled and sustainable cardstock and I use plastic free materials, as well as reusing packaging where possible.